All seven Arcadia brands are undergoing a big change, with a renewed focus on customer experience. Each brand was given the same functionality and wireframes to follow, but had the freedom to create their own graphical interfaces to apply to their brand. The designs covered product listing pages, promotions, product description pages, mini-bag, wish-lists and bundles.
I worked with Aron Jones to create fresh, user-centric, touch-friendly designs to bring Topshop into the present.
UI | Branding | Refresh | Website